Aluminum Bahrain Launches New Website

Aluminum Bahrain (Alba), the world’s largest smelter ex-China, has launched its new website to offer an up-close and user-friendly experience after unveiling its new vision, mission and values in January this year during the chief executive’s annual majlis.

Alba’s custom-made website translates the company’s brand image and reflects what it stands for in line with its new vision, mission and values, said the statement from the aluminum giant.

CEO Ali Al Baqali said: “Gone are the days when websites were just a source of information; today, it is more than an experience – it is a journey. We wanted to have a dynamic website that reflects our vision for growth and expansion while at the same time defines who we are.”

It has a modern look, an easy-to-navigate design, improved on-site navigation system, a range of new content and greater emphasis on visuals, videos and infographics. The website can be accessed via http://www.albasmelter.com.

“We are also pleased to have teamed-up with Boxon Brand Visionaries, a Bahraini branding design and consultancy, for redesigning our website, which underlines our sustainable procurement policy that focuses on partnering with local companies,” he added.