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Wednesday, April 24, 2024 8:24 GMT
BizXchange (BizX), the Dubai-based arm of a Seattle-based reciprocal trade company, has appointed Tauseef Anwar as its new managing director for Middle East region. An award-winning media strategist, Anwar boasts more than 12 years of experience in the Middle East in developing and delivering marketing strategies to support reputation and commercial growth, said the statement from the company.An American financial technology company, BizX operates a digital private currency that facilitates business-to-business exchange of goods and services, it stated.In his new role, he will be strengthening the brand proposition in the region, positioning BizX as a long-term, consultative and solution-oriented business partner, to help steer businesses successfully through the current crisis and beyond, it added.Lauding the appointment, BizX Founder and CEO Bob Bagga said: "This has been a turbulent time for businesses, resulting in an increased demand for our cash flow and business growth solutions.""Anwar is a recognized A-Player in the region and, more importantly, he shares our values, making him the right man to fulfil our purpose ‘to enrich the lives and businesses of our communities’," he stated.On the new role, Anwar said: "It is an honor to be given this opportunity and to work with a global financial services industry guru such as Bagga.""I am looking forward to developing the BizX regional network at a time when barter as a strategic business tool has never been more relevant," he added.